Written by
Marketing & Communications
Since 1991, 乐鱼体育 has paused every two years to do something many companies never attempt: bring nearly our entire staff, roadies, and trusted freelancers together under one roof for days of reflection, collaboration, and connection. What began as a small gathering has grown into a 3.5-day event with over 70 attendees, all committed to making The Burgundy Difference from the inside out.
This tradition isn鈥檛 just for us it directly benefits our clients. The time we spend at Expedition Alford helps us serve better, communicate smarter, and align faster, resulting in the polished, proactive service our partners have come to expect. Beyond the Show Site AV teams are often scattered working from show site to show site, city to city, job to job. At Expedition Alford, we intentionally slow down. Here, technicians who normally work on-site connect with department leads, office support, roadies, and fellow freelancers. These cross-functional conversations uncover blind spots, spark fresh ideas, and offer the kind of perspective that doesn鈥檛 surface during the day-to-day grind.
Everyone from seasoned roadies to newer freelancers has a voice. That shared dialogue fosters trust, empathy, and understanding. For clients, this translates to something you can鈥檛 train overnight: the Burgundy Difference is built on strong internal relationships. Culture that Becomes Burgundy Our retreats are where the Burgundy culture is clarified, and commitment is reignited. It鈥檚 not just meetings and logistics, it鈥檚 conversations by the campfire, strategic discussions in breakout rooms, and honest feedback exchanged without ego. We take time to ask: What鈥檚 working? What鈥檚 not? What can we do better?
And we listen to every department, every discipline, every individual. That kind of intentional feedback loop keeps us agile and responsive, not just internally, but in how we show up for clients in high-pressure environments.
When we are asked how we鈥檝e maintained such consistency and excellence across four decades. The answer is always our 鈥淧eople鈥 and their alignment. Expedition Alford allows us to reset, recalibrate, and recommit to delivering results that exceed expectations. They are a key reason we continue to maintain a client NPS of 100.
This year鈥檚 retreat leaves us with sharper insights, stronger relationships, and a renewed dedication to quality. It鈥檚 time well spent not only for our team, but for every client who trusts us to deliver show after show.